The Syneverse
Syne-Midas [Official Animated Music Video] Released in honor of Earth Day
Midas is a song about the catastrophic impact that humanity's greed has on nature, the environment, the Earth, and on humanity itself. Released on April 19th in honor of Earth Day.
Song available to download/stream/buy at:
https://ffm.to/midas
Spotify: https://open.spotify.com/album/3gz4PQ8kmjFL58gp5Wae9d
Apple Music/Itunes: https://itunes.apple.com/us/album/midas-single/1459950963?app=music
Soundcloud: https://soundcloud.com/syneverse/midas
Bandcamp: https://syneverse.bandcamp.com/track/midas
Follow Syne at:
Website: https://www.syneverse.com/
Facebook: https://www.facebook.com/syneverse/
Instagram: https://www.instagram.com/syneverse/
Twitter: https://twitter.com/syneverse/
Spotify: https://open.spotify.com/artist/17nWalbjuJskn2sgILzjl9
Apple Music: https://itunes.apple.com/us/artist/syne/1448138507
Credits:
Executive Production, Music Composition and Production, Concept Art Design, Character Design, and Storyboarding by Syne
Song Mixing by Sean Carey
Song Mastering by Kathy Naunton at dB Mastering, Sydney
Graphic, Motion, and Animation Work by Maria Goruleva by All4Band Studio
Video Project Supervision by Vladyslav Tsarenko at All4Band Studio
Earth. From the beginning of our existence, she has been there for us, providing for us sustenance and shelter, energy and life. We take from her, but we don’t give back. We see the signs that she is growing tired, that she cannot keep on giving us so much for much longer, but we do not change. Throughout history, civilizations have fallen because of greed, but we do not learn. We are trapped in a cycle of greed and complacency, and, if we are not careful, we may end up destroying our home, and we may not get another chance to rebuild it.
With my song, “Midas”, I wanted to create a new mythology, based around the classic story of Midas, that hints at the notion that the curse of the golden touch is a cycle that has happened before and will happen again. The Midas character in the video is not a king to begin with but a forest hermit who has a strong connection to nature and loves spending time with the animals in the forest but who eventually falls victim to greed’s grasp and consequently destroys everything he loves.
Just like the traditional Midas story, the song is centered around the theme of humanity’s greed, but it brings nature and Mother Earth to the forefront. I wanted to express my deep sadness for the situation and to show that drastic change is needed urgently, from all of us, working together as one.
For the music, I recorded everything in my own room, using my home-studio setup to record my vocals and a few real instruments, and using my piano keyboard to play all of the different virtual instruments.
I also created the characters and concept artwork. I drew the characters, scenery, and props by hand, and then created some vector illustrations using Affinity Designer. I wrote the storyline and sketched a rough storyboard, and all of this served as the reference material used by the animation studio to create the final animated video.
The animation studio All4Band (which, interestingly enough, specializes in heavy metal music videos) did a masterful job of bringing my vision to life with their animation and graphic work. And Sean Carey and Kathy Naunton helped bring the song to another level of quality and crispness through their song mixing and mastering work, respectively.
I think more of our art and music should be dedicated to important causes and positive messages. The art and music that we create and consume reflect the values and priorities that we hold as a society, and, as artists, we have the ability and responsibility to help shape those values and to influence the cultural landscape.
"With a cinematic soundscape that seems to originate from another place and time, “Midas” takes the traditional story of Midas, with a slightly tweaked mythology, context, and setting, and brings nature and Mother Earth to the forefront, warning of the tragic impact that humanity’s greed could have on our world, our environment, the Earth, and everything we care about."
Lyrics:
Do you really
Need more?
Do you really
Need your war?
When the world turns dry
And mother earth grows cold,
Will you breathe your money,
Or will you drink your gold?
And do you know
What they feel?
So they’re different,
But their pain is real.
So helpless,
While we take their homes,
They suffer
While we sit on thrones.
So let it go,
Don’t need your gold,
But Mother Earth,
We need her.
Do you really
Need more?
Do you know
What you're wishing for?
When the world turns dry
And mother Earth grows cold,
Will you breathe your money,
Or will you drink your gold?
And do you know
What they feel?
We share the same sky
And the same fears.
When they've left our side
And we walk alone,
Will you still be smiling
On your throne?
So let it go,
Don’t need your gold,
But Mother Earth,
We need her.